Time to visit your local US post office if you are a Latin music lover! The new 2011 Latin Music Legends US Stamp collection features Celia Cruz, Carlos Gardel, Carmen Miranda, Selena and Tito Puente in close up portrait shots. The music styles represented include Tejano, Argentine Tango, Samba, Latin Jazz, and Salsa.
They won’t be available until March but you can get a quick preview of some of the images here below. You can find out more information about the artist Rafael López and all the stamps he’s created on his blog. Good to see Latin music represented in this novel way!
The New York Palladium. The name alone conjures up memories of Latin music greats such as Tito Puente, Machito, and Tito Rodriguez. From the 1950’s on, Latin music was created and nurtured by these and many other great musicians that performed at the Palladium.
Today, the spirit of New York Palladium Latin music is alive and well in Southern California. Angel Lebron y Su Sabor Latino do a great job of bringing back contemporary audiences to an era of big band mambo, salsa, and other great Latin music. I had the privilege of sitting down with Angel Lebron, the group’s leader, to talk a little bit about his experiences and what it means to bring Palladium era salsa to the world today.
Ritmo Bello: Angel, it’s great to finally sit down with you to talk about you and your music. I want to start by asking you about the main focus of your salsa music. How would you describe your music?
Angel Lebron: First, thank you John for this interview its a good thing that the salseros get to know their band leaders or even their favorite musicians through interviews as this. In answering your question my main focus is that of the Palladium era Big Band sound the Tito Rodriguez, Tito Puente, Machito and moving along to the beginning movement of the late 60s early 70s of that street/urban NY sound, the music I’m playing is described as Street Salsa or Salsa Callejera (Dura).
Ritmo Bello: What are the origins of your salsa music career?
Angel Lebron: I was born in music, I come from a family of professional musicians. My grandfather Antonio “El Mosquito” Camacho not only was on vocals with Machito but he was 2nd voice to Davilita back in the early 40s. My father Luis Lebron was known with the romantic trios he played Primera Guitara (also known as “Prima”) and segunda voz with El Trio de Johnny Rodriguez brother to Tito Rodriguez (see the connection). This trio in NYC was the first to be heard on Commercial Radio WCBS. On WNBC my birth was announced publicly. My mom told me after the announcement that while my father was attending to my mother he had to run out to work that night, LOL, the life of a musician.
My father then went on to work with El Trio San Juan, Daniel Santos, Jose Feliciano and many more. I had the honor while living in Puerto Rico to perform with my father and his group. Unfortunately he died two months later. So I have both worlds of Latin Music, the romantic trio and the Big Band because I was raised by my grandparents. I was more into the Big Band sound, Cuban style music with the jazz influence as well. However, being raised in the South Bronx all one can hear each day is Latin Music, everyday at my grandparents home was either a rehearsal, practice music of some kind or my grandmother beating education in me, LOL, on the weekends after the gig the musicians and family friends came to party at my grandmothers, who in the world can sleep with all that happening !!! My brothers and I would just laugh and imitate them all, we were 9 years of age.
It wasn’t until 11 years ago that I met after knowing for many years that the Lebron Brothers are my distant cousins (4th or 5th), understand John that this is the first time I mention this publicly, we met once with Angel the director and bass player and my manager Norma Santos has in the past spoken with Angel on a few occasions but never did or have I used this relationship to move in the music world past, present or future, I am me and have something of my own to give to you. Growing up in those mean streets of the South Bronx exposed me more to the music and instruments of the street – PERCUSSION. I picked up the congas being street taught no classroom just pure “calle’, either you feel it or you don’t. We played everywhere on the side walks, roof tops, local parks, school yards, basketball courts (outdoors) everywhere and kept the neighborhood happy with music. BTW at the age of 12 I witnessed Charlie Palmieri recording at a record store/label on Westchester Ave and Prospect Ave., called La Ciguena, in those days there were booths with a turntable where you were able to listen to those 78s give it back and leave, I was a regular…LOL….
Ritmo Bello: Why did you choose Su Sabor Latino for your band name?
Angel Lebron: I chose that name because with my concept its Su Sabor Latino – Your Latin Flavor – we are a dancers band. We don’t play for us (the band) we play for you with “Sabor”. Whether you’re dancing or just listening I want our energy and that flavor to reach out to you so that you can feel what I feel and we both join in a music communion and communication. Speaking of concept, any band that begins to form should have a concept, this is the road map and people are able to identify ones band, for example I don’t play Merengue, Bachata, etc., it doesn’t mean that I don’t like that form of music in fact I do but I don’t play it because its not within my concept, I play STREET SALSA !!!!!!!! While on this subject of bands John, you probably already know that I’m a bit outspoken, LOL, but always respectful toward others, but I can’t understand why bands feel that they are competing or in some kind of competition to get back or with the want to throw another down at the same token with constant negative criticism. I want to say that music is an art form where one expresses the art of music however or whatever it may be, to bring the competitive attitude to music I strongly suggest go into sports, what goes around comes around.
Ritmo Bello: What types of influences from your Puerto Rican and New York background have impacted how you’ve created your salsa music?
Angel Lebron: My influences come first from my father’s and the experience I underwent with that authentic back home feeling. To play it one has to feel it, grow up in it, smell it and love it. Hanging out in local neighborhood parks, participating in jam sessions, learning from each other, my childhood friends – I MISS YOU ALL. And the great Nigerian Master Drummer Babatunde Olatunji and Chief Bey whom I worked with for 2 years learned to understand the drum and be a part of Drums of Passion when later after I left John Coltrane came on. That West African influence can be heard at times as I perform intertwined with Latin sound.
Ritmo Bello: How and where do you find inspiration for creating new salsa music?
Angel Lebron: I find inspiration for creating through the music of culture that is the Yoruba Culture and my meditation through the sound of the bata drums my spiritual being is then uplifted to another level of thought and feel then I receive and I place that on paper. Nature also inspires me, that’s why I live in Moreno Valley, LOL.
Ritmo Bello: What has been your experience been like working and performing in Southern California?
Angel Lebron: You’ll love this one, at first I wasn’t sure how the reaction was going to be like until that first gig at Mama Juanas in 2007, it was GREAT!!! California is now my home. I belong to California as well as represent California in the salsa genre, I love it here and my experiences have been the best, I never look at things negatively, only taking everything as a learning experience in life. At all times I maintain myself and the band focused. Working in California is the bomb, I’ve met and made so many friends working and performing its unbelievable.
Ritmo Bello: Can you tell me a little about your CD’s that you’ve released to date?
Angel Lebron: I’ve been on various CD’s with other artists but ‘PRIMO’ is my first solo release with my own band. This CD is intended to continue my concept by keeping the classic Latin music alive and well with the purpose of allowing those not able to see me live to hear and enjoy that true street sound. They can know what it really is so that when my original music is released people will know that sound is Angel Lebron “…..It ain’t no rinky dink and it ain’t no dinky dink….” Once again I got caught by surprise, “PRIMO” is now worldwide distributed by Reyes Records in Miami and endorsed by Tycoon Percussion located in Chino, CA. The PRIMO is on music charts ranked and highly recommended on notable sites as DESCARGA.COM. PRIMO is the editor’s pick and for the last 4 months this CD has continued to be rated in Europe as well.
Ritmo Bello: Are there current plans for new CD releases coming up soon?
Angel Lebron: Yes, there are plans presently on the works, I have 3 originals which should be completed soon and continuing with additional classic salsa, all dance music.
Ritmo Bello: What are some of your best memories from your performances? Are there any in particular that stand out in your mind?
Angel Lebron: All of them, LOL…But you want one….Ok, it’s the Oxnard Salsa Festival of 2008 where I jumped out from behind my congas and started to dance, people were shouting all I can see is a river of heads as far as I can see all yelling in cheers as I continued to dance to the end of the finale, then as I was walking off the stage I hear “OTRA, OTRA, OTRA !!!” I was overwhelmed with tears of joy and the satisfaction that came into play. My manager looked at me and said ‘Angel they love you go back’ and I did go back and played another for everyone….This will make my 3rd year at the Oxnard Salsa Festival.
Ritmo Bello: How often do you make it down to San Diego and when can we expect to see you again in America’s Finest City?
Angel Lebron: I don’t go as much to San Diego as before. I love your city, the people, it’s my cup of tea sort of saying. There’s venues which I want to perform at but I’ll leave that information at the end of this interview, however, I’ll be back to San Diego on the Sevilla Yacht Party on Saturday June 26, 2010 and John I can’t wait! I’ll be performing new songs to San Diego which will be remembered for a long, long time.
Ritmo Bello: What advice can you give to up and coming salsa musicians?
Angel Lebron: My advice is first finish your education and study for a degree. This business & industry is hard, rugged and doggy dog bluntly speaking. This will enable you to fall back on something but at the same time if you really I mean really have that feeling inside of you that burns then pursue your dream and don’t stop and don’t allow anyone to discourage you. And my second advice is : IT’S NICE TO BE NICE….Which means we don’t make our own success, people do that is, your following, the dancers, the DJs, the listeners, the Promoters and Club Owners they are the cause of our success. Be nice, be professional, Be Humble and Be Real.
Ritmo Bello: Is there anything else you’d like to share with the Ritmo Bello readers that I haven’t covered so far?
Angel Lebron: Yes, I want your readers to know that my successes are due to my grateful God and my ancestors, to my manager Norma Santos, her assistant Carmen Ortiz of Dream Enterprises/Dream Records whom have both been pushing and breaking through the barriers, their promotion and Public Relations as well as believing in this project has made my life that much easier, many now have met them both and are well loved. And people should also know that I’m very personable with the public so when you see me at the venues don’t be shy come over and say hi, I truly would love to meet you.
Ritmo Bello: Do you have contact information in case anyone from the Ritmo Bello audience wants to contact you?
Angel Lebron: Oh absolutely, here’s our office information : Contact person is Norma Santos or Carmen Ortiz, Office Phone : 951-208-0177 , FAX: 951-208-0115 , EMAIL : allmusic33@yahoo.com, WEBSITE: www.nycdreamenterprises.com
Monday through Saturday, 9am to 7pm
Also, to purchase the PRIMO CD you can purchase online at DESCARGA.COM or REYES RECORDS, any local distributors or local record stores can purchase through our company Dream Enterprises / Dream Records.
Ritmo Bello: Angel, thank you so much for your time and I’ll see you at the upcoming Sevilla Yacht Party!
Angel Lebron: Thank you John, Love you bro a big shout out to Michael Onsurez, another friend also to all of San Diego. Thank you all…..And CALIFORNIA MIL ABRAZOS Y BESOS LO QUIERO A TODOS !!!!!!! SEE YOU EN LA RUMBA, EN LA SALSA….
As any salsa dancer will tell you, it’s ten times better dancing to live music as compared to recorded music. The obvious reason for this is that the salsa dancer can really connect with the energy, enthusiasm, and excitement of the live entertainer as the performance goes on.
Johnny Polanco and his group La Conjunto Amistad are a prime example of how great live salsa music is to the dancer and listener alike. With years of experience in the salsa music world, Johnny Polanco is a rare gem that plays frequently in the Southern California area. I had a chance to talk with Johnny Polanco before his upcoming performance at Anthology night club this Saturday October 17 and learned that if something is to be done, you ‘DO IT WITH SALSA!’ I hope you enjoy the interview which follows below.
Ritmo Bello:Johnny, thanks for taking the time to address the Ritmo Bello dance community. Let’s begin. What would you say is the main focus of your salsa music?
Johnny Polanco:Hi John. The main focus of my music are two reasons. One is to make everyone dance. Secondly is to give the listener a great visual through our performances. Everyone listens to CD’s. But it’s a lot different when you actually see it “live”. The listener can actually feel and absorb the music. It becomes more versatile. And the most important issue about a “live” performance is that the number can be stretched out a little longer, thus letting the band be more creative. Especially during the solos.
Tito Puente once told me, “Live tells no lie”. AND THAT’S SO TRUE. In this age of recording and digital “Pro Tools” you can do wonders in the recording studio. But you can “clean it up live”!
Ritmo Bello:What are the origins of your salsa music career?
Johnny Polanco:My career begin in the Bronx, New York City. I performed with various bands, in the earlier days, but the first known band I played with was with JOHNNY PACHECO and PETE “EL CONDE” RODRIGUEZ. I was 17 years old.
Ritmo Bello: Why did you choose La Conjunto Amistad for your band name?
Johnny Polanco:I choose Conjunto Amistad because the band was composed of all of my friends.
Ritmo Bello: What types of influences have impacted how you’ve created your salsa music?
Johnny Polanco:The conjunto music of ARSENIO RODRIGUEZ, who is one of the most well known Cuban tres guitar players. Also the BIG 3 bands of the fifties that consisted of TITO PUENTE, TITO RODRIGUEZ and MACHITO. The sounds of trio music like LOS PONCHOS and TRIO MATAMOROS also played a role.
And believe it or not, the music of the big band era featuring FRANK SINATRA, TONY BENNETT, JOE WILLIAMS, SARAH VAUGHN and many others from that era were so musically rich for me to listen.
Ritmo Bello:How and where do you find inspiration for creating new salsa songs?
Johnny Polanco:The inspirations come to me in spurts. That’s why I always try to have something to write notes or my cell phone to record the moments. My song feature all different types of topics. If you listen to my latest CD, “AMISTAD PARA EL MUNDO ENTERO” you will see the many topics.
Ritmo Bello:What has your experience been like working withDimelo Records?
Johnny Polanco:My experiences with Dimelo Records has been an enjoyable one and something that I wish I would have done years ago. Nissim Baly is a great guy and is very business savvy in the direction that the recording industry has been heading. He possesses very strong marketing skills and that has contributed immensely in the success of the bands under his label. Not to mention his assistant Valerie Guzman. She is definitely on the ball at the office.
RitmoBello: Can you tell me a little about your CD’s that you’ve released to date?
Johnny Polanco: Absolutely. Amistad Para El Mundo Enterois my best production yet. It has 14 original, never recorded numbers. It features some of the best musicians in Salsa music today such as RAY DE LA PAZ, FRANKIE VASQUEZ, AZUQUITA, FRANKIE MORALES, JIMMY BOSCH, ARTIE WEBB, NINO JESUS and others. The production was great. It took a while but I’m very happy with it. I also put on it, my version of “Happy Birthday”. It has been very popular in all the clubs.
Ritmo Bello: Are there current plans for new CD releases coming up soon?
Johnny Polanco: The last CD has only been out for 9 months and DIMELO RECORDS is going to release it on their label soon. My next CD is going to be recorded live on a venue to be announced later. I feel that this will really capture the true sound of the band.
Ritmo Bello: I’ve noticed that there are a number of videos on YouTube showcasing your salsa music. How has YouTube and other types of social media like Facebook and Twitter helped you gain more exposure worldwide?
Johnny Polanco:It truly has. My music has reached places throughout the world that I haven’t traveled to yet. We have had the pleasure of working with Albert Torres, who has been my personal manager for 15 years. And he is helping create and participate at all these Salsa Congresses world wide. These types of social medias have been a blessing. Also non commercial radio has played an important part also. They play everyones music and we are very blessed to have Canto Tropical and Alma Del Barrio here in Los Angeles.
Ritmo Bello:What are some of your best memories from your performances? Are there any in particular that stand out in your mind?
Johnny Polanco: Oh GOD, there are so many because each of those have left me with something unique. Such as performing for our new L.A. Philharmonic conductor from Venezuela, Gustavo Dumadel a couple of weeks ago at the Hollywood Bowl. He is the first Hispanic to lead this great orchestra. Working with Prince in Las Vegas was great too. He is an extraordinary musician. Doing the 2007 Playboy Jazz Festival., the 50th Anniversary of the Grand Prix in Macau. Doing our Mayor’s Inaugural Ball. And the many Salsa Congresses throughout the world such as in Spain, Toronto, Japan, New York, Las Vegas, Los Angeles, Vancouver etc.
Ritmo Bello: I’ve seen you perform in San Diego in the past. How often do you make it down to San Diego and when can we expect to see you again in America’s Finest City?
Johnny Polanco:I don’t perform as much as I like but I will be performing Sat Oct 17th at Anthology. This is the premier venue to perform in San Diego. It is such a beautiful supper club with great sound, food and hospitality. I am so looking forward to it!
Ritmo Bello: What advice can you give to up and coming salsa singers?
Johnny Polanco:The best advice is to listen to the old stuff from the early years. Especially from the 70’s. All those guys are now salsa legends now. PERIOD. I had the pleasure of working with many of them. Their sonero’s and deliveries are unmatched. Any vocalist after that era will tell you that they were influenced by them. If they don’t admit it, they are just plain lying.
Ritmo Bello: Is there anything else you’d like to share that I haven’t covered so far?
Johnny Polanco: You covered many of the issues that are important to me. But the final thing I would like to say is to please support live entertainment. It take an enormous commitment for someone to get musicians together and form a band. And a lot of work to get music and the administrative side of it in getting booked. It’s not easy. But we do it to spread the music, make you feel good, help you meet new friends, dance to great songs, see musicians do what we do best and let’s face it guys. The most beautiful women in the world are dancing to salsa and waiting for you. So if you guys aren’t Salsa dancing, you better get some lessons because you are DEFINITELY missing out. Most clubs offer lessons. So you have no excuse. Ever wonder where your best friends at? He is at a salsa club dancing away with the girl of your dreams Ha, Ha.
Ritmo Bello:Do you have contact information in case anyone from the Ritmo Bello audience wants to contact you?
Johnny Polanco:Yes. My website iswww.johnnypolanco.net Also we have a hotline where you can find out where we are at on a weekly basis at 562-220-4929.
Ritmo Bello:Johnny, thank you so much for your time and I hope to attend some of your salsa performances in the near future.
If you’ve been a part of the salsa and Latin jazz music scene for a while I have no doubt you’d recognize Tito Puente. Known throughout the world as “El Rey” (the King) of the timbales and “The King of Latin Music,” Tito Puente left an incredible legacy of Latin jazz and mambo music.
Following in his father’s footsteps, Tito Puente Jr. continues that great musical tradition and brings new life to Latin jazz and mambo today. Tito Puente Jr. will be performing live in San Diego on September 5th at Anthology in downtown’s Little Italy district. Ritmo Bello was fortunate enough to connect with Tito Puente Jr. before his upcoming San Diego show and talk with him a bit about him being the standard bearer of Latin jazz royalty.
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Ritmo Bello: Tito Puente Jr., thanks for taking time to the talk to the Ritmo Bello readers about yourself and your music. Let’s begin with a question I’m sure you get all the time. How has being the son of the famous Tito Puente affected your decision to pursue a musical career for yourself?
Tito Puente Jr.: Music was always a part of me growing up, but by choice – my father never forced it on me. Of course, being my father’s son poses challenges in the sense that it’s next to impossible to follow or match such an incredible talent, so I’m very clear that my mission is not to try and compete, it’s simply to entertain audiences and carry the torch of my father’s music to a new generation of people.
Ritmo Bello: When and how did you begin your own musical career?
Tito Puente Jr.: I started in the mid 1980’s surrounding myself with all types of music growing up in New York City, where there were so many influences. Professionally I started on the trap drum kit when I was 16 years of age, working in different nightclubs in Manhattan, Bronx, Brooklyn and Queens.
Ritmo Bello: It’s clear that you are often compared to your father, Tito Puente and his musical style. For those unfamiliar with Tito Puente can you explain how you might be similar and different to his legacy?
Tito Puente Jr.: I think of course one blatant similarity is that I look a lot like him! I seem to have a connection with older fans that were fans of his and to younger ones as well. I have a certain quirkiness about me when I’m performing that people seem to enjoy. I dance and sing like my father did when he was younger in the 1950s, but I give it a modern edge, like a taste of Latino classic and urban mixed up with cha cha and mambo…
Ritmo Bello: How and where do you find inspiration for creating new music?
Tito Puente Jr.: My father taught me to always surround myself with creative people, as they will serve as inspiration…it works.
Ritmo Bello: I know that you have collaborated and performed with many notable artists in the salsa and Latin jazz world. What are your most memorable performances that you’ve had over the course of your career?
Tito Puente Jr.: Well, I’ve been fortunate to have many: Ricky Martin, Gloria Estefan, Celia Cruz and José Feliciano come to mind. But I think the most influential would have been with my father himself – being on stage together.
Ritmo Bello: Can you tell me a little about the albums that you’ve released to date?
Tito Puente Jr.: I’ve had three major label releases to date but the most exciting is my new album coming out next month entitled “Got Mambo?”. It’s a really exciting project where I step up my game with original material and some great guest artists like Jon Secada and others.
Ritmo Bello: Are there current plans for new CD releases coming up soon?
Tito Puente Jr.: “Got Mambo?” is scheduled for a late October release, along with a new music video, tour and the whole internet promotion scene.
Ritmo Bello: I know that you, like your father, are a master at percussion and in particular the timbales. What is it about this particular instrument that excites you the most? Are there other instruments that you feel comfortable performing with as well?
Tito Puente Jr.: I have to correct you – I am a student of percussion, not at all a master percussionist. I would hope through practice and time I could be. My father was a “master.”
Timbales have a distinct sound in all aspects of music plus it gives an engine to any song. I also enjoy piano and bass.
Ritmo Bello: On a side note, I know that you’ve expanded into different enterprises including acting as the official spokesperson for Havanera Co., a clothing line I absolutely love to wear myself. How has this and other experiences outside of your music affected your musical career?
Tito Puente Jr.: In today’s world attaching yourself to a brand is important. I like to be a part of certain brands which can help bring our Latin music to the masses. The consumer is looking for more now. Branding and endorsing certain products and items has helped me bring my music to other parts of the globe.
Ritmo Bello: My first contact with you was via Twitter and I was impressed to find you using the medium to reach out to your fans. How has social media like Twitter and Facebook impacted how you interact with your fan base?
Tito Puente Jr.: Amazing how Twitter and Facebook has gotten me directly in touch with the fans. It’s the new millennium of marketing and promotion for any artist out there. And yes it’s really me responding to you!!!
Ritmo Bello: Although I know that you perform great music, do you ever get an opportunity to dance to salsa or Latin music as well?
Tito Puente Jr.: I do, at home in front of my kids because that way I will look silly for them and not the rest of the world. I have great rhythm in my blood but it doesn’t seem to travel to my feet that well.
Ritmo Bello: I’ve heard that you’ve also given back to the community in a number of ways. Can you share with me some of the fundraising events you’ve supported?
Tito Puente Jr.: The cancer, leukemia, diabetes and AIDS foundations are the ones closest to my heart since I have people and personal friends who have these horrible diseases. I love animals as well so give back wherever I can for them.
Ritmo Bello: Is there anything else you’d like to share with the San Diego salsa and Latin dance community that we haven’t covered yet?
Tito Puente Jr.: Get ready to mambo and cha cha the night away on September 5th at Anthology…and bring your dancing shoes!
Ritmo Bello: Do you have contact information in case anyone from the Ritmo Bello audience wants to contact you?
Ritmo Bello: Tito Puente Jr., it has been an honor to talk to you today. On behalf of the San Diego salsa dance community and Ritmo Bello thank you for your time!
Tito Puente Jr.: Muchas gracias and thank you to all the Tito Puente fans and the new Tito Puente, Jr. fans…I’m looking forward to seeing everyone!
I love listening to live salsa music when I go out to dance. I especially love being able to listen to salsa bands that have women as the lead singers since there seems to be a dearth of these bands. Indeed, it seems like there are not many salsa bands that feature singers similar to those like the late Celia Cruz.
You can imagine how happy I was to find out about Choco Orta. Choco Orta, an established salsa “Sonera” from Puerto Rico, has been gaining in popularity for her unique salsa compositions and great performance energy. I recently sat down with Choco Orta to find out more about her music and how she is keeping women salsa singers at the forefront of the music genre. Enjoy!
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Ritmo Bello: Choco Orta, thank you for taking time to let the Ritmo Bello audience learn more about you and your music. I wanted to start out with a basic question that I ask anyone I interview, namely what is the main focus of your music?
Choco Orta: First of all Mr. Bello, thank you so much for interviewing me. I appreciate your supporting my latest musical project which is titled “Ahora Mismo…Choco Orta“. I love to sing from the heart, to touch the essence of my audience’s soul. That’s really what motivates me.
Ritmo Bello: When and how did you begin your singing career?
Choco Orta: I took singing classes with Darisabel Isales, non-professionally when I was in the sixth grade.I sang at my graduation in 1973, and later in 1980 with the Salsa Fever Orchestra. In 2001, I was asked to be part of the Banco Popular Raices CD which featured Willie Sotelo & La Mundial Orchestra, Willie Rosario and Mr.Gilberto Santarosa.
Ritmo Bello: How did you get the nickname “Choco Orta” for your professional stage name?
Choco Orta: When I was studying dance, a student asked me if it was okay for him to call me Chocolate for the color of my skin, and I agreed.
Ritmo Bello: I understand that you are often compared to Celia Cruz and her style of singing. For those unfamiliar with Celia can you explain how you might be similar and different to her legacy?
Choco Orta: Because of her commitment to Latin music, her feelings about the Salsa genre, her strong and mesmerizing impact on stage. Because, like her, I would love to live the rest of my life as a sonera and die singing.
Ritmo Bello: What types of influences have impacted how you’ve created your salsa music?
Choco Orta: Coming from a family of humble means who lived in a barrio located in Santurce, Puerto Rico, gave me the opportunity to express through music what I was living everyday. I was literally surrounded by music, and this environment gave me the chance to practice everyday — everywhere. Be it on a neighborhood street corner where my friends and I sang our hearts out to the seductive beats of typical percussion instruments like the congas, bongos, clave and guiro; or in the privacy of my parent’s living room where I would continue to sing daily with passion and pride.
Ritmo Bello: I’ve heard the term “Sonera” used to describe you. For those unfamiliar with this term can you explain what this means?
Choco Orta: As I understand it, a Sonera is someone who improvises verses to tell a story through singing. Soneando, as it is commonly called, is a creative vehicle used to embellish the message of a story without compromising its essence. This type of singing is as old as the hills. It’s a beautiful component of the Latino culture which will never go out of style, and it holds a very special place in my heart. For it allows me to reach my audience on yet another level.
Ritmo Bello: How and where do you find inspiration for creating new salsa songs?
Choco Orta: Life gives me the inspiration I need to compose songs. I am inspired by its beauty and challenges. Life is the motivational force behind my creativity, for it is a song in and of itself. Breathing, walking, talking. It all plays a role in what I say and how I say it.
Ritmo Bello: Where have you performed?
Choco Orta: I have performed in many places around the world. For example, at the Center of Fine Arts in Puerto Rico; The National Theater in the Dominican Republic; more than 12 cities in Colombia, including Cali, Buena Ventura, Tulua, Manizalez. I have also performed in France at a Club called Hammou as well as in Nice and in Spain in Leganes, Madrid and Castellón de la Plana. I have also shared a stage with Oscar de Leon, Celia Cruz, Pete el Conde and José Alberto “El Canario” at New York City’s Madison Square Garden. At S.O.B.’s, El Copacabana, the Latin Quarter, Hostos Community College, Lehman College, Orchard Beach in New York, Virginia Beach, Houston, Albany, St Thomas, and now in September of this year I will perform in the UK.
Ritmo Bello: Can you tell me a little about the albums that you’ve released to date?
Choco Orta: I have recorded with Salsa Fever, Tony Mapeye, Tribute to Vieques, El Chino, Willie Sotelo, Willie Rosario, Choco Sentimiento y Sabor, Choco La Reina del Sabor, and my recent cd that Mr. Gilberto Santarosa has produced for me and is titled “Ahora Mismo….Choco Orta”.
“Ahora Mismo..Choco Orta” is comprised of several very danceable tunes. It is a great piece or art which pays tribute to the female Salsa singers of the past four decades: Celia Cruz, La Lupe and Graciela.
Ritmo Bello: Are there current plans for new CD releases coming up soon?
Choco Orta: At the moment I am working on promoting my new CD. I have a media tour in Puerto Rico that I will be doing the first two weeks in May. I am also planning to promote my cd in Miami, and it is being promoted in New York and other parts of the country as we speak. On the 22nd of May in Los Angeles, California, I will be performing at the Radisson Hotel at the biggest Salsa Congress in the United States, with Gilberto Santarosa and Jose El Canario. Albert Torres and Tito Ortos are producing the event.
Ritmo Bello: I know that you have collaborated and performed with many notable artists in the salsa world. What was your most memorable performance that you’ve had over the course of your career?
Choco Orta: Singing with Andy Montañez, Sammy Ayala, Yomo Toro, La India, Tommy Olivencia’s Orchestra, Cheo Feliciano, Victor Manuelle, Tite Curet Alonso. Once I was in a jam session with Mr. Tito Puente, Nick Marrero, Chocolate Armenteros and Joe Santiago which was awesome. I also performed with Mr. Gilberto Santarosa at a Salsa Congress in San Juan, Puerto Rico. The opportunity to perform with all of these wonderful artists has truly been unforgettable. However, singing with La Reina de la Salsa, Ms. Celia Cruz, as well as Oscar de Leon, and Jose Alberto El Canario at Madison Square Garden was another experience that will stay with me forever.
Ritmo Bello: Do you have any plans to travel to the West Coast soon, possibly San Diego?
Choco Orta: Yes. As I mentioned earlier, I will be in LA for the Salsa Congress on the 22nd of May, sharing a stage with Gilberto Santarosa and Jose Alberto El Canario. Another dream come true for me. I hope to perform in San Diego before the end of the year.
Ritmo Bello: Do you have contact information in case anyone from the Ritmo Bello audience wants to contact you?
Choco Orta: Yes. They can contact me at my MySpace Page, or by dialing my office number during business hours which is 917-334-6481.
Ritmo Bello: Choco Orta, thank you for your time today. I hope I can attend one of your performances in the near future.
Choco Orta: Looking forward to it. Thank you once again for your time Mr. Bello. It was an absolute pleasure.
